Who Can Do SEO?

Most small business owners are DIY kind of people. Why? Because the cash flow isn't that great at the start and they've not got the money to hire an SEO professional. But that's where they have a commonn misconception. It doesn't cost mega bucks to hire an SEO expert, nor is it necessary to spend thousands on SEO work.

Instead, you can do your own SEO work or hire an on page SEO specialist to do it for you. Why on page SEO? Because that's the one where we think you'll get the most bang for your buck. It's also what your web visitors are going to see and everyone knows, your website content sells your business.

So can you do you own SEO? Yes! Here's how...

Doing Your Own Website SEO

If you haven't already, take a read of our article What is SEO. It'll explain to you about the three types of SEO and give you a quick introduction to keyword research. Next, in order to get your SEO right, you need to know what to do. That makes your first step some serious learning, unless you want to skip that and hire Spotty..

• know who you want to attract to your website. This is your target audience, the ideal person you want to buy your products or services.
• learn how to do your own keyword research. You know your own business well, but you're going to be surprised about the terms people use to find businesses like yours. For instance, you may think people use dining chairs, but instead they're using minimalist seating. Keyword research will tell you exactly what people are using so you can incorpate those into your site content. Take a read of our articles on long tail keywords and short tail keywords for help on selecting the right ones for your site.
• take an SEO course. There are some great free and paid online SEO courses you can take, ideal for beginners and more experienced business owners.
• get onto a great website CMS such as Website World.
• join an NZ based business owners network group such as Business Networking NZ.

It's time to get started. The one thing that no one can teach you about SEO is the experience you'll get from jumping in there and doing it yourself. It's all about trial and error - go for it!